![]() In 2005, Colgate-Palmolive licensed the American and Canadian rights to the Ajax brand name for laundry detergent products. The last successful Ajax line extension in North America, Ajax for Dishes (now known as Ajax Dishwashing Liquid) debuted in 1971.Ĭurrently, Ajax Powdered Cleanser and Ajax Dishwashing Liquid are the only two Ajax products sold by Colgate-Palmolive in the United States. Other products by Ajax included Ajax Bucket of Power, an ammoniated power floor cleaner (1963) Ajax Laundry Detergent (1964) and Ajax Window Cleaner with Hex ammonia (1965). ![]() Ajax's success as the so called "White Tornado" forced Procter and Gamble to introduce its own ammoniated cleaner, Top Job, in 1963. Ajax All Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor to Procter and Gamble's Mr. The Ajax brand was extended to a line of household cleaning products and detergents, which enjoyed its greatest success in the 1960s and beginning of the 1970s. Its ingredients include sodium dodecylbenzenesulfonate, sodium carbonate, and quartz. Container of Ajax powder from Mexico bicloro means 'double bleach'Ĭolgate-Palmolive introduced Ajax Powdered Cleanser in 1947 as one of the company's first major brands.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |